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  • Doug Banks

Updated: Sep 8

When Covid hit, it hit the music industry hard. while studios & businesses in the industry were closing and musicians world wide watched their incomes dry up everybody downsized. These were the toughest times I've ever seen in the industry I love so much and it was a hard pill to swallow.


I had a choice to make, although we scaled back operations I spent the time investing in technology, re-establishing connections I had spent years making and we did a few projects just to keep our heads above water. The online launch of the company was already scheduled for January when the pandemic hit. I took the preverbal "bull by the horns" and after being around since 1998 went for it. We launched when others were closing, we pushed through the pandemic knowing that resilience and perseverance would pay off and we changed the way we did business for years.


Tiger Music Production Canada re-emerged as not only an independent label but as a publisher doing North America. People thought I was crazy to even attempt it in the middle of the pandemic. Musicians, composers & writers throughout North America applauded it and that made my mind up. We were moving forward and nothing was going to hold us back. In hindsight it was the best time to re-launch the company, we had nothing but time on our hands to do our social media, firm up connections and make calls.


The pandemic has ended for the most part, live shows are back and musicians have begun to record hits they were were hesitant about. We've cautiously expanded with planned growth and are adding new artists to our roster. Is there a limit to our expansion is one of the questions I get asked and the answer is an absolute yes! We will only pick up enough artists that we can handle, then we will hire more staff who then have to be trained in our business before we go further.


Our goals haven't changed from our online launch as we represent independent artist and get their music heard world wide. Being an artist on our roster means your family and family sticks together, we share resources and collaborate with each other with respect, integrity and above all treat each and every person connected to the company as family. Personally I couldn't think of a better business to be in filled with music, laughter, joy and seeing people accomplish their dreams first hand.


Doug Banks

Ceo



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As of today April 24th we've started accepting open auditions for country artists. This is an important milestone for us as Covid has ended and life is getting back to normal, or the new normal.


What were looking for in a nutshell:


-Country artists/bands who have put time into their career and want representation to move forward and become established, have a voice for country music and are ready to record.


- Artists that know how a song is produced, what it takes in time and effort to make a commercially ready track(s) ready for market.


- Bands, if you've got what it takes we want to hear from you as well.


- The time to dedicate to a song(s) to bring them to market.


- The ability to play an instrument is nice to have but we realize not everybody can play an instrument, if that's the case knowledge of and some recording experience is a must.


We are accepting both artists who have written their own songs and artists who are looking for great songs to sing. We have a number of writers in the country genre looking for people to get their music to market. So go ahead, send us a link to your best song, (we'll accept a cover version with credits, if you don't have your own song.) Let us hear your voice and we'll take it from their.


We are accepting artists/bands to publish and artists/bands for our label. please indicate on your submission if you are new to music or an established artist. We wish everyone who submits the best of luck. Phone calls will not be accepted on submissions. Our A & R team will be in touch with their decision either way. Please follow the link to submit your music. Submissions


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  • Doug Banks

Like most writers, musicians and composers will tell you, creating a song is just the start. After that there's recording it in studio quality sound, producing it in the varied formats required for digital streaming, downloading and radio airplay.


Coming from a musicians background and now production and a record label itself I can tell a few things. Many of the people I work with that are very talented in production and composing all say the exact same thing. In this world of digital downloads and streaming to just put your song out there without a plan is like throwing your song in the garbage. There are adds all over social media on how for a fee for a book, course or gimmick there going to get you followers and show you how to make money.


I've checked out many of them in these last months during Covid and I can honestly say, don't waste your money! The only way your going to get your song heard and played repeatedly is to get it out to commercial market radio period... If you new to the business and don't have a budget approach your local radio station that plays your Genre and their program director. price for submission, free. If they like what they hear they'll put it in rotation. Ensure it's studio quality and in radio format.


I think I've seen every possible sales pitch asking for your money with promises of riches for musicians and singers out there in the last (18) months and we'll go through a few of them. (1) Instagram/ Facebook there are so many Instagramer's promising huge audience potential for anywhere from $25 - $150 bucks that's its ridiculous. I have to date to find a single one that actually has the numbers to warrant spending money with them. Check them out, where are they from, how many followers do they have and ask for references. This is an easy one, look at past posts and contact people they say they've ran successful campaigns with.



(2) Twitter, As with Instagram there's an abundance of people with promises and the same result, sorry to burst your bubble here but anyone coming from social media lately is not worth your time. If your really going to give one of these people you've never met, from potentially another country a whirl, do it with Paypal and ask for a guarantee in writing, keep a copy of your messages and if they fail to give the results contact Paypal. Again, keep all the correspondence because Paypal will ask for it and they will refund your money if you can back up your claim.


So as either a seasoned musician or a newbie to the world of music how do you get exposure? Well like I said previously, (1) explore your local radio market, play local gigs and don't loose site of your plan. (2) connect with a reputable music marketing company and be prepared to spend thousands of dollars on P.R. (3) send your music to a major record label and be prepared to wait.. (4) build you circle of people that can actually help you with your career and P.R.


I sincerely hope this article stops you from wasting your money and time with people who are only in it for a quick buck and not for you. I've spent over (35) years in the business, still compose, collaborate with people from many genre's, love music and help many people from those getting started in the business to polished professionals looking to get their music out to the world audience. Check out our corporate services page and send me a message.


By Doug Banks

CEO

Tiger Music Productions Canada

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